The cost of doing nothing

A system no one owns doesn't fail loudly.It leaks quietly.

Industry research on the problem is consistent, and the loss rarely arrives as a dramatic failure. It shows up in deals that stall unseen, leads that never get worked, and forecasts that quietly miss. The tools are running. The money is still leaving.

3-5%of annual revenue is typical pipeline leakage for B2B companies, lost to stalled deals, dropped leads, and bad data.
7%of sales teams hit 90%+ forecast accuracy. The other 93% are making decisions on numbers that are off.
79%of teams miss their forecast by more than 10%, so leadership hires, spends, and commits against a picture that isn't real.
Every weekthe leak runs whether anyone's looking or not. The cost of doing nothing is measured per week. The cost of fixing it is measured once.

Figures reflect published B2B revenue-operations benchmarks, not Thruvian client results.

What does 3-5% look like for you?

$8M
Estimated leakage per year$240K to $400K
Per week$4.6K to $7.7K

Based on the benchmarks above, not Thruvian client results. Calculated on this page; nothing is stored or sent.

The diagnostic works from your actual systems to sharpen this estimate.

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Build the system around how your best deals develop.

Start with a free intro call. If it's a fit, a paid diagnostic finds the patterns your best deals already follow and shows where the others stall, grounded in your actual systems, not an industry average. Together, we'll build the engine that keeps more of your deals moving like your best ones do.

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