Thruvian helps all roads lead to revenue.
Roman roads were never the fastest thing to build. A via was surveyed before a stone was laid, cut in layers, drained so it would not wash out, and marked every mile so anyone travelling it knew exactly where they stood. It took years. Then it lasted two thousand of them, and some sit under working roads today.
What the roads actually did was less romantic than the engineering. They made movement predictable. Goods, people, and messages could get from one place to another on a known route, at a known pace, without someone improvising the way. The road was infrastructure nobody celebrated, and nothing moved without it.
Most companies already have the destinations. Campaigns that generate demand. Sellers who can close. Accounts worth winning. What they do not have is an engineered road between them, so things move by improvisation: a lead handed over and not worked, a number nobody quite trusts, a handoff that depends on someone remembering.
Building the route between marketing and revenue, marking it so everyone knows where a deal stands, and maintaining it so it holds as the business changes.
No detours between marketing and revenue.
Chad Catacchio has spent 15+ years in marketing and revenue operations, most of it dealing with CRMs that outgrew their original setup, reporting nobody fully trusted, and handoffs between marketing and sales where deals quietly went cold.
He's worked at companies from early-stage startups to large, established B2B vendors, owning that work day to day: building the automation and reporting that ties marketing back to revenue, and untangling stacks other people set up first.
Chad created Thruvian to help companies connect their marketing and sales operations, and to build systems that help them find the right roads that lead to fully realized growth.
Questions, answered.
What does Thruvian do?
Thruvian runs the marketing and revenue operations stack for established, growing businesses — the systems, data, and automation that connect marketing and sales. We make sure the tools you already run on are set up right and stay that way, so revenue keeps moving from first touch to closed deal.
Who is Thruvian for?
Established, growing companies that already have a marketing and sales stack — like HubSpot or Salesforce — but no one owning it end to end. If your tools are in place yet leads stall, data drifts, or no one can say for sure the pipeline is accurate, that's the gap we fill.
What's the difference between marketing ops and revenue ops?
Marketing ops keeps the top of the funnel running and sales ops keeps the bottom running. Revenue operations owns the whole system that connects them — the hand-offs, data, and reporting in between — so marketing and sales work from one shared, trustworthy view of the pipeline.
Which tools and platforms do you work with?
We work in the systems you already run on, across every layer of the revenue stack: your system of record, whether that is HubSpot, Salesforce, Pipedrive, or Attio; marketing automation like ActiveCampaign, Mailchimp, or Pardot; enrichment and intent data from Apollo and ZoomInfo; the integration layer that connects them, including Make, Zapier, and n8n; and reporting in Data Studio or Power BI. Plus AI tools like ChatGPT and Claude where they make a real difference to how revenue ops gets done.
How does working with Thruvian start?
It starts with a free intro call where you walk us through your stack and where deals get stuck. If it's a fit, the next step is the diagnostic: a fixed-fee assessment that shows you where revenue is actually leaking and becomes the plan for fixing it. No retainer required to find out where you stand.
What does it cost?
The diagnostic is a fixed fee. Fixes are scoped as fixed-fee projects, so you know the number before any work starts. Ongoing ownership is a flat monthly retainer. Nothing is billed hourly, and nothing requires a long contract.
Do you replace our team or work alongside it?
We work alongside your team as the dedicated owner of the operations stack. When the work is done, we leave you a clean, documented system your team owns — or we stay on as your ongoing revenue ops partner. Your call.